Beyond Russia’s borders
The first step outside Russia was into Ukraine. The company opened a representative office in Odessa and began to develop services for the Ukrainian audience, launching yandex.ua in the same year.
Yandex Advertising Network
The Yandex Advertising Network began to work, unifying sites that displayed Yandex.Direct advertisements. Ad revenues were divided — half to Yandex, half to the ad platform.
The year saw three new services launched: Yandex.Afisha, Yandex.Feeds and Yandex.Dictionaries.
The number of internet users in Russia approached 21 million, while the monthly audience exceeded 16 million. Just over half of users (51%) had internet at home. Each day about 3 million people went onto Yandex.