Break-even pointYandex became profitable. An event that had been expected to happen in the following year, it came early, in August 2002 — largely thanks to the growth in contextual advertising. Advertisers could see that internet advertising worked. | ServicesYandex.Images and Yandex.Market opened. At launch, Yandex.Images had 12 million pictures, while products from almost 150 internet stores were offered on Yandex.Market — books, films, cosmetics, footwear, clothing, stationery and toys. In the same year, Yandex and the PayCash group of companies together launched the payment system Yandex.Money. |
MeanwhileThe volume of the Runet grew to a terabyte. That may not be huge, but it’s not that small either: about the size of the Great Soviet Encyclopedia. At that time, 8% of Russians were using the internet — 8.8 million people. The daily number of search queries on Yandex passed the 2 million mark. |