First contextual banner
For the first time, a contextual banner appeared on Yandex.ru. It said, “Ваша киска купила бы Cisco” (“Your kitty would buy Cisco”). Most important was the fact that this advertisement was contextual: Yandex started showing ads that helped users find what they were looking for. Contextual advertising would become the main business model of the company Yandex, which in 1998 did not yet exist.