Yandex Rolls Out Multifunctional App for Android Users in Russia
With more than 85% of the smartphone market in Russia, Android continues to be the country’s favourite operating system. The great variety of devices within a $200 price range supporting this platform, among other things, has contributed to Android’s popularity with Russians who are happy to compromise some of their smartphone’s technical quality, such as memory space, for its affordability. ‘There’s an app for that’ doesn’t really do it for a lot of budget smartphone users.
To make life easier for the owners of budget Android-based devices we have offered them an all-in-one application for their everyday needs – from current weather, currency exchange rates or traffic conditions to what’s on in the cinema around the corner or the shortest way to the nearest bank or restaurant. We have reissued our search app for Android to provide our users with a one-tap access to our key services on their mobile devices.
The new Yandex app has expanded its functions beyond search to include quick access to email, news, maps, city navigation, taxi booking, or any other service available in Yandex’s product range. To use any of these services one doesn’t even need to have a corresponding app on their phone – the refurbished search app will take them to the mobile version of the service at Yandex.ru. The new Yandex app allows the owners of low-budget Android-based smartphones to enjoy the full mobile experience without having to compromise anything.
First announced in 2011, the Yandex search app now has a weekly user audience of over three million. The new app can be downloaded from Google Play. The users of Yandex.Search in Russia, Ukraine, Belarus and Kazakhstan will be upgraded to the new Yandex app when they update their current version.