For over twenty years, we’ve been Russia’s leading digital advertiser, finding new and innovative ways to connect consumers with content. We introduced the first banner ad in Yandex Search in 1997, and four years later, we launched Russia’s first ad placement system with Yandex.Direct. Now Russia’s largest digital advertising platform, Yandex.Direct makes it easy for organizations to place ads within our search results, across the Yandex ecosystem, and on our partner sites in the Yandex Advertising Network (YAN). Our partner sites are central to the success of Yandex.Direct, and today, we’re excited to announce a new collaboration with one of the world’s fastest-growing video content networks, TikTok. Yandex.Direct advertisers will soon be able to place ads in TikTok within the standard YAN auction.
We’re always looking for new ways to provide people with the tools they need for learning the most in-demand data science skills. Collaborating with leading academic institutions to create online learning opportunities is an excellent way for us to impact as many learners as possible. Today, we’re proud to announce another channel for online learners - we’ve partnered with Moscow’s Higher School of Economics (HSE) University and Coursera to help launch Russia’s first online English master’s program in data science.