July 2018
Attribution models in Yandex.Metrica and in Yandex.Direct: how they work
16 July 2018, 12:35

If you place ads on Yandex.Direct, you have probably analyzed return on your campaigns both in Yandex.Direct and Yandex.Metrica statistics. Attribution models appeared recently in the Yandex.Direct Report Wizard. In this post, we'll explain how they differ from the attribution models in Yandex.Metrica and how these differences affect data in the reports.