December 2016
Analyze AMP sites with Yandex.Metrica
1 December 2016, 18:15

Now you can track AMP sites using Yandex.Metrica. AMP (Accelerated Mobile Pages) is a special html format that lets you load mobile pages significantly faster.

AMP is geared primarily toward the needs of publishers: for news sites and blogs, it’s essential that content is mobile-friendly and downloads in a flash.  That’s why in the AMP-compatible counter code, we now support a few attributes that will come in handy when measuring content effectiveness:

scroll — tracks how far down a page is scrolled.

visible — marks what parts of a page or what separate elements were in the visible part of the screen.

timer — lets you work with precise bounce rates. By default, a session lasting less than 15 seconds is considered a bounce, but you can set a different, custom threshold.

You can also set goals for AMP sites and send session parameters. Some functions, such as Webvisor Target call, and Ecommerce reports are not available due to some technical restrictions of this format. Detailed instructions on how to add counter code to an AMP-site can be found in the Help section.

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Meet Yandex.Metrica at the Superweek Conference in Mumbai
21 December 2016, 19:54

Join us at the Superweek Conference on January 5-7 in Mumbai, India. This annual event brings together digital analysts from all over the world so that they can share experiences and discuss the latest trends.

The head of Yandex.Metrica, Viktor Tarnavskii, will talk about raw data and its implementation in a sophisticated, custom-made attribution model for one of the largest online DIY retailers in Russia.

Viktor will demonstrate how to use raw data to trace the path-to-purchase and distill the most common user behavior patterns, in order to create an algorithm that calculates how likely each user is to buy something. This way, you can effectively build a custom behavior-based attribution model and reallocate ad budgets to the best performing channels.

Catch Viktor to ask him any questions about Yandex.Metrica, or simply share your thoughts on all things web analytics. See you in Mumbai!

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