Webvisor, our session replay tool, became part of Yandex.Metrica five years ago. Since then the internet has changed a lot with the appearance of new technologies for creating websites, while mobile phones have become a significant source of traffic and conversions. To tackle these new challenges, Yandex.Metrica is creating Webvisor 2.0, which will have improved precision in recording all the details of sessions. You will also be able to try out the new Webvisor in the upcoming beta.
What’s changing in the new Webvisor?
The current version of Webvisor has several options for recording and playback. The quality of these recordings is not only influenced by these options, but also by the specific features of a site, and there are some types of dynamic content on a site that the current version of Webvisor cannot record.
The new version of Webvisor will function without the need for any additional options – you will be able to turn it on, or turn it off. The accuracy of the recording will no longer depend on the specifics of the site, and Webvisor 2.0 will always record the content seen by the user. As with the current version, you will still be able to turn off the recording of keystrokes in certain fields.
What can the new Webvisor record?
Webvisor 2.0 will correctly record content that appears as it happens while a user is viewing a page. For example, product offers in an online store’s search results that are shuffled when a user scrolls down a page and is then presented with new offers based on those that the user just recently viewed. Another example would be individual collections of articles on a news site which are created based on what sort of material a user has previously read.
Certain types of content are created by third-party plugins which can be found on a site. They may be things like chat windows to contact support or recommendation systems that select products for users to view.
The current version of Webvisor does not record the exact content seen by a user in such blocks on a site. However, Webvisor 2.0 will always be able to correctly reproduce these elements in playback. The same will also apply to ad blocks, as the new version of Webvisor will record them as accurately as possible. With the new Webvisor you will be able to assess the impact of these third-party plugins, and track how ads affect user behavior.
Sessions from mobile devices will be recorded with improved precision, as the new Webvisor will be able to catch transitions from the desktop version of a site to its mobile version that do not require a page to be reloaded. In addition, webpages will be correctly displayed during playback when a mobile device is rotated. Another useful update is the addition of a mobile device’s screen contours to the recording of a session, which will make it easier to understand what is happening.
How to take part in testing
Send in your email address and counter number via this form to try out the new version of Webvisor. You will be contacted when Webvisor 2.0 is ready for beta testing.
Learn more about behavior analytics tools in Yandex.Metrica.