Summary of first MeasureCamp event in Russia

In April 2018, Yandex.Metrica hosted the first MeasureCamp in Russia. MeasureCamp is an analytics event that regularly takes place in different cities around the world. It is an “unconference” in that the program is put together on the fly, and speakers are self-nominated. We were thrilled to help MeasureCamp Moscow happen! Here’s a quick recap of the event.

MeasureCamp Moscow in figures:

  • More than one hundred attendees
  • Five event halls
  • A full day of meaningful discussions in both Russian and English
  • …and an after party to top it all off

Topics discussed were predictive analytics solutions in Yandex.Metrica, working with data visualization in Power BI and Google Data Studio, filtering out fraudulent traffic, calculating the actual cost of customer acquisition, building a multichannel analytics system, and some extremely practical questions like deciding on whether or not a company really needs a 360 Analytics suite.

Conversations also touched on professional growth and pain points in the analytics industry, such as how to develop an analytics career, what is expected of an analytics specialist by a CMO, and how to survive your most bitter failures.

Yandex.Metrica is very excited to have helped contribute to the global analytical community. Follow our blog to learn more about upcoming events hosted or attended by Yandex.Metrica to catch us in person and have an inspirational discussion on all things analytics!