Join us at the Superweek Conference on January 5-7 in Mumbai, India. This annual event brings together digital analysts from all over the world so that they can share experiences and discuss the latest trends.
The head of Yandex.Metrica, Viktor Tarnavskii, will talk about raw data and its implementation in a sophisticated, custom-made attribution model for one of the largest online DIY retailers in Russia.
Viktor will demonstrate how to use raw data to trace the path-to-purchase and distill the most common user behavior patterns, in order to create an algorithm that calculates how likely each user is to buy something. This way, you can effectively build a custom behavior-based attribution model and reallocate ad budgets to the best performing channels.
Catch Viktor to ask him any questions about Yandex.Metrica, or simply share your thoughts on all things web analytics. See you in Mumbai!