In February and March the Yandex.Metrica team will participate in two conferences on digital analytics and marketing in Turkey and Germany. Join us to get a new perspective on trends in the industry and share your thoughts!
UXIstanbul: Istanbul, Turkey, February 20. There will be a master class on Yandex.Metrica’s behavioral analytics solutions, such as the Session Replay tool and the impressive array of various heat maps. You’ll learn about the two ways of using behavioral analytics: spotting pain points in the interface that hurt conversions, and finding design elements that lead to success. As always, we’ll be glad to chat with all comers to our stand.
ISS Munich: Munich, Germany, March 19. We’ll give a talk at the International Search Summit in Germany on a cutting-edge method of predicting conversions using data from Yandex.Metrica and a machine learning model. Using case studies from a major online retailer, a DIY store and an airline booking service, we’ll demonstrate that building such a model doesn’t take a programming genius – any business can replicate this solution to boost revenue and retention. Don’t forget to use our promo code ISSBCNAK10 to get 10% off your attendance fee.
See you in Istanbul and Munich!