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Exploiting the capabilities of the sales funnel in a highly competitive market
How can Direct, Audiences and Metrica drive +58% new customers,+43% sales and +51% in revenue? During 9 months in 2016, online clothes retailer bonprix succeeded to strengthen their standing in target regions, convert mobile traffic and create an effective remarketing funnel with messages tailored to different segments of their site's users.
Case prepared in collaboration with HURRA.COM
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