Home page banner via Yandex.Direct
For tens of millions of users, the Yandex Home page is their first port of entry in the internet each day. As a result, the Home page banner via Yandex.Direct is the premium tool for raising brand awareness at the highest level.
Banners on the Yandex Home page provide exclusive reach of Russian online audiences, regardless of the size of your budget.
If you are bringing a new product or service to market, introducing a new brand, or running promotions during the low season, the Home page banner via Yandex.Direct is the tool for you.
Main advantages
- Maximum reach for any budget. Impressions are sold via auction model, so even a small budget is enough to start your campaign.
- Transparent conditions and smart display strategies. Recommended CPM and automatic strategies in Yandex.Direct help use your budget effectively, and the Budget forecast tool gives you an idea of the audience you can reach with your budget.
- Flexible geotargeting. In your Yandex.Direct settings, you can select from a detailed selection of regions, so that you are sure your ads are seen in the right city.
- High-quality environment. The Home page is the face of Yandex, and it shows only the highest-quality content that has already passed moderation with expanded requirements.
- Effective chains of communication. Reach out to a broad audience on the Yandex Home page, gather a segment of users who saw your banner using a Yandex.Audience pixel, and continue communicating with them via other formats.
- All-in-one Yandex.Direct interface. Convenient, one-stop purchasing for all digital formats, including video and outdoor advertising, as well as the premier Home page banner.
Placement cost
Table 1
| Package | Ad format: banner (pixel size) | Geotargeting + Website targeting | Minimum CPM (rubles) |
|---|---|---|---|
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Moscow and Moscow region+ Full version | From 325 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Russia, except Moscow and Moscow region + Full version | From 260 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Republic of Belarus + Full version | From 185 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Republic of Kazakhstan+ Full version | From 140 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | The whole world, except Russia, Belarus and Kazakhstan + Full version | From 25 |
| Media auction on the Main page of Yandex Direct | 640×134 | Moscow and Moscow region + Mobile version | From 215 |
| Media auction on the Main page of Yandex Direct | 640×134 | Russia, except Moscow and Moscow region + Mobile version | From 180 |
| Media auction on the Main page of Yandex Direct | 640×134 | Republic of Belarus + Mobile version | From 130 |
| Media auction on the Main page of Yandex Direct | 640×134 | Republic of Kazakhstan+Mobile version | From 65 |
| Media auction on the Main page of Yandex Direct | 640×134 | The whole world, except Russia, Belarus and Kazakhstan +Mobile version | From 25 |
Product information
- Dynamic placement.
- Banners are displayed on the full or Mobile version of the Yandex Main page, depending on the site's targeting. The ability to display the banner depends on the format of the provided advertising materials and the minimum CPM specified in Table 1 (auction). If you provide creatives only for the Mobile version, impressions are only possible for the Mobile version. When providing creatives only for the Full version, impressions are only possible for the Full version.
- For the purposes of the service, the advertiser must provide a banner of at least one format specified in Table 1 (auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (auction).
- Possible settings:
a. Geographic targeting
b. Targeting by site version - The display settings specified in step 4 can be applied simultaneously. In this case, any intersection of the settings provided for in Table 1 (auction) is possible.Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
c. The maximum CPM rate is RUB 3,000. - The bidding step = ten (10) kopecks per one thousand impressions.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct
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Get your message out on the Yandex Home page