Audience package with segments of the data providers (DMP)
Placement cost
Table 1
| Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) |
|---|---|---|---|
| Audience package with segments of the data providers (DMP) | Yandex services and Yandex advertising network | 728×90, 240×400, 300×250, 300×300 | 120 + the cost of using a segment of data providers (DMP) (in the case of using the corresponding setting) |
Product information
- Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. Frequency can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
- Geotargeting – Russia. It is possible to configure geographic targeting to regions of Russia.
- Available options:
1. Sociodemographic targeting
2. Segments of the data providers (DMP) - If the advertiser use the "Segments of the data providers (DMP)" setting, CPM (RUB, without VAT) for the services specified in Table 1 is calculated according to the following formula:
a. CPM = 120 + the cost of using a segment of the data providers (DMP), where
the cost of using a segment of the data providers (DMP) – the cost of using a segment of the data providers (DMP) selected by an advertiser, which is specified at Yandex.Audience (https://audience.yandex.ru/) and is available to the advertiser when selecting a segment. The intersection and the union of the segments of the data providers (DMP) are impossible. - When calculating the cost of services, no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions