Yandex advertising technology news
As we previously mentioned, we are gradually moving display products to Yandex.Direct, which is becoming the one-stop shop for all Yandex advertising. Today, we are ready to share concrete information about when different products will become available in Yandex.Direct, as well as the deadline for moving your campaigns over from Yandex.Display.
Internet, May 22, 2018. Yandex has begun selling digital outdoor advertising via the auction model. Yandex’s first partner in this new project is Gallery, whose billboards will show the ads. This new placement method is currently being tested in Yandex.Display and is available to advertisers by request. By the end of the year, it will also be available in Yandex.Direct.