Yandex advertising technology news
Updates in Yandex.Direct, Yandex.Audience, display advertising and other Yandex advertising services, research of the Russian advertising market and practical advice — read, share in social networks, and subscribe to make you don’t miss anything important.
Related Keywords: combined and simplified
If you use Related Keywords and Impressions for additional relevant phrases in your campaigns, there’s big news: these two features will soon be combined into one easy-to-use tool.
New Premium Placement positions
You may have noticed experiments in Premium Placement in which an additional ad appears in the Premium Placement block.
New positions in Premium Placement
Price data for four positions is now visible in the Direct API. In the related documentation, you might also notice that up to four ads can appear above search results on desktop computers and up to three ads on mobile devices.
Related keywords get even simpler
Managing your Related keywords and Additional relevant phrases is now even simpler — as of today, they have combined into one easy-to-use tool.