CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
News
 

Yandex advertising technology news

Updates in Yandex.Direct, Yandex.Audience, display advertising and other Yandex advertising services, research of the Russian advertising market and practical advice — read, share in social networks, and subscribe to make you don’t miss anything important.
It’s that time of year again: Setting up holiday campaigns in Yandex.Direct

This winter, people across the English-speaking world are likely to be hearing the song “It's Beginning to Look a Lot Like Christmas” more and more, but in Russia, it's all about New Year's Eve. In this article, we'll explain what else you need to know about advertising with Yandex.Direct during the holiday season and how to grab users' attention as they plan their holiday purchases.

December 7, 2020
Fashion tips for advertisers in new Yandex report

Users turn to Yandex to find answers to all sorts of everyday questions. And a hard task to find a new mid-length dress or a pair of trendy sneakers is not an exclusion.

A recently published presentation from Yandex provides detailed insights into the trends and numbers for the Fashion market of 2018. Any advertisers involved in online fashion sales can find it useful when preparing ad campaigns or analyzing their current activity.

October 15, 2019
How user interests change as the school year approaches
September 5, 2019
23 days to find plane tickets, or How to get ready for vacation

Summer is the hottest season in terms of booking hotels and tickets, and a feverish time for anyone involved in travel-related advertising. We know, however, that users start planning their holidays well in advance, and take a significant amount of time to make a decision. Our research will give you an idea as to when and how users plan their trips, as well as how to adjust your ad campaigns and make hay while the sun shines at the peak of the vacation season.

July 10, 2019
Yandex.Direct and the Four Seasons: how demand changes over the course of the year

Advertisements placed via Yandex.Direct are seen by the vast majority of Russian internet users, so click reports provide insight into seasonal changes in demand for different products and services. To see which seasonal patterns repeat annually, we analyzed three years of click data from Yandex.Direct and took note of the products and services that regularly top the charts.

February 26, 2019
It's not too late to get ready for the holidays!

Don't miss your opportunity to take advantage of holiday shopping trends! We've got tricks to help you quickly get your campaigns ready for the holiday season. Remember, most Russians exchange gifts not on December 25, but on New Year's Eve or Russian Orthodox Christmas (January 7). These last few weeks provide an opportunity to grab the attention of last-minute shoppers, so let's see which Yandex tools can help you get your holiday campaigns up and running as quickly as possible.

December 19, 2017

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2022  YANDEX LLC