This winter, people across the English-speaking world are likely to be hearing the song “It's Beginning to Look a Lot Like Christmas” more and more, but in Russia, it's all about New Year's Eve. In this article, we'll explain what else you need to know about advertising with Yandex.Direct during the holiday season and how to grab users' attention as they plan their holiday purchases.

Users turn to Yandex to find answers to all sorts of everyday questions. And a hard task to find a new mid-length dress or a pair of trendy sneakers is not an exclusion.

A recently published presentation from Yandex provides detailed insights into the trends and numbers for the Fashion market of 2018. Any advertisers involved in online fashion sales can find it useful when preparing ad campaigns or analyzing their current activity.

Summer is the hottest season in terms of booking hotels and tickets, and a feverish time for anyone involved in travel-related advertising. We know, however, that users start planning their holidays well in advance, and take a significant amount of time to make a decision. Our research will give you an idea as to when and how users plan their trips, as well as how to adjust your ad campaigns and make hay while the sun shines at the peak of the vacation season.

Advertisements placed via Yandex.Direct are seen by the vast majority of Russian internet users, so click reports provide insight into seasonal changes in demand for different products and services. To see which seasonal patterns repeat annually, we analyzed three years of click data from Yandex.Direct and took note of the products and services that regularly top the charts.

Don't miss your opportunity to take advantage of holiday shopping trends! We've got tricks to help you quickly get your campaigns ready for the holiday season. Remember, most Russians exchange gifts not on December 25, but on New Year's Eve or Russian Orthodox Christmas (January 7). These last few weeks provide an opportunity to grab the attention of last-minute shoppers, so let's see which Yandex tools can help you get your holiday campaigns up and running as quickly as possible.