Yandex advertising technology news
As we previously mentioned, we are gradually moving display products to Yandex.Direct, which is becoming the one-stop shop for all Yandex advertising. Today, we are ready to share concrete information about when different products will become available in Yandex.Direct, as well as the deadline for moving your campaigns over from Yandex.Display.
Yandex.Direct, Yandex's pay-per-click advertising platform, has changed the calculation for ad rates. As of today, prices in Yandex.Direct will no longer be calculated for entry positions, but for the additional predicted traffic volume a bid will get. This will give advertisers a clear idea of how much more traffic their ads can receive if they increase their bids.