What will happen?
On January 1, Yandex.Direct will automatically apply the new tax rate to recalculate the balance remaining on your account that can be used to pay for service.* This recalculation is necessary as the new tax rate will apply to funds spent in 2019, e.g. 1 000 RUB will be recalculated to 983.33 RUB. Please note that if you create an invoice prior to January 1 but wait until the new year to pay it, the remaining balance available on your account to order services* will be recalculated, applying the new VAT rate of 20%.
To maintain your planned number of impressions and avoid untimely pauses in your campaign, top up your balance in accordance with the new tax rate.
Payment documents will continue to show VAT amounts in a separate line.
* Taking into account their value without VAT.