Turbo sites now available in Yandex.Direct

March 25, 2020

Advertisers in Yandex.Direct can now create Turbo sites for free in Ad Builder and use them in their ad campaigns.

Turbo sites are sales-oriented sites that are optimally adapted for mobile devices. You can also use them for promotion on desktops if you do not have your own mobile site. Content on Turbo sites loads instantly regardless of a specific user's connection speed.

What makes Turbo sites so valuable

They help reach all sorts of goals. Turbo sites help you achieve all sorts of goals, whether it be creating a landing page to advertise products and services with a separate address, combine existing Turbo pages under a single domain, or to create a full-fledged site from scratch with subpages, e.g. https://store.turbo.site/catalog and https://store.turbo.site/contacts.
An easy and economic tool. There's no need for web design skills or payment for support — everything is built right into the Turbo site, including analytics, templates and other features. This helps save you money while you promote your business and attracting new customers.
Easy to manage right in the Yandex.Direct interface. Don't waste time switching between services — create sites and launch ad campaigns in one interface.
Increased reach and conversions from mobile devices. Site elements are positioned differently on Turbo sites, adapted to mobile devices. This leads to increased reach of growing mobile audiences as well as higher conversion rates at all levels of the sales funnel.

What's the difference between a Turbo site and a Turbo page?

These new Turbo sites allow your to combine lots of sections with different information, product categories and promotions under one domain with the format <name>.turbo.site.

Adding the name of your business to the domain name can help users remember your site more easily. Turbo sites offer users the possibility to check out your offer in more detail, send a request for service or place an order. Click on an ad for one of your products, the user can look at products on other pages, increasing the likelihood of making a purchase.

We have created an example of a Turbo site, which works like a store display window, so that you can check the functionality of the Turbo site yourself and assess the capabilities of Ad Builder.

20 minutes is all you need to set up a site in Ad Builder in Yandex.Direct.

What's new on the sites?

Cross sections for the upper and lower menus on all site pages save time when copying pages and making changes.

The cart and order form are now available from all pages. Even in a catalog of several pages, the user can gather items into one cart and place an order from any section of the site.

AutoFill your data from Yandex Business Directory. If your business already has a card in the Yandex Business Directory, data from it can be quickly added to the Turbo site. The name, phone number, email address, and other contacts will automatically fill in the necessary sections on all pages of the site and will be updated whenever changes are made in the Yandex Business Directory. If you do not have a card in Yandex Business Directory yet, you can easily create one right in Ad Builder within Yandex.Direct. We have prepared detailed instructions in the Help section.

The library of saved sections allows you to save different mock-ups with varying content and design. You might, for example, temporarily remove a section of your site related to an item when it is out of stock, and return it later. Keeping a section for later saves you the time of recreating it from scratch once the product is available once again.

Move pages from folder to folder. To make it easier for you to structure your content, we have made it easier to move pages from one folder to another. Folders and sites can also be moved from folder to folder. You can, for example, gather pages that have already been published and linked to ads into a separate site. Read more in the Help section.