Guide to Yandex.Direct Interface video lesson
In these video, you will find out how create your first ad campaign, manage your bids, and view your statistics. Lessons are conducted within the Yandex.Direct interface.
These video will be helpful for those using Yandex.Direct for the first time.
1. Creating an account in Yandex.Direct
2. Setting up a campaign in Yandex.Direct
3. Sending a campaign for moderation
4. Bid management
5. Statistical reports
Optimizing your campaigns in Yandex.Direct
Over the course of these lectures, you will learn how to optimize the structure of your campaigns in Yandex.Direct, choose the best settings, and increase your ads' effectiveness.
These lectures are intended for advertisers looking for ways to improve the performance of their ad campaigns.
1. When and why to optimize, account structure and keywords
2. Improving the quality of your ads
3. Campaign settings, site improvements, and analytical tools
Yandex Advertising Network video lecture
In these video lectures, you will learn about using Yandex.Direct to serve ads in the Yandex Advertising Network (YAN). These video lectures are intended for advertisers interested in increasing the effectiveness of their ad campaigns.
Part 1: Introduction, ad formats, pricing, and strategies
Part 2: Setting up campaigns and additional features
Retargeting: Yandex technology to bring users back
In this lecture, you will learn how Yandex's retargeting technology can help you increase conversion rates and improve your campaigns' performance. This video covers retargeting based on segments and goals in Yandex.Metrica and is intended for advertisers looking for ways to return previous site visitors and boost their campaigns' effectiveness.