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Trends in Russian Е-commerce
Every year, Yandex.Market and GfK Rus conduct an analysis of Russian audiences of online stores. This research helps answer questions about the share of Russians who shop online, their frequency, motivators and deterrents to online shopping, payment and delivery options and more. Most of the observations apply not just for Russia as a whole, but for some of its major cities as well.
Delivery methods preferred by Russian consumers and what influences their choice
The growth in the number of online purchases from year to year is a familiar trend. But how are people's delivery preferences and expectations for logistics affected by the city where they live? We can learn about this from research conducted by Yandex.Market in cooperation with GfK Rus.